Join us for the July News Nerd Book Club hangout on Wednesday, July 8, 2015 at 1 p.m. ET.
We'll be reading A Technique for Producing Ideas by James Webb Young.
From the book's advertising copy:
James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.
- Advertising mogul William Bernbach