INN Labs works with media innovators to build the future of independent news.
We are a team of technologists who believe in journalism that builds communities, holds the powerful accountable, and encourages civic engagement.
We exist to elevate that work – and we contribute by developing tools and tailored news experiences that establish trust, optimize distribution, and tell stories in new and compelling ways.
If you're tackling a problem facing independent news, we want to work with you.
Here's how we can help.
Build
Largo: The News Theme
Get your publication off the ground with Largo, our WordPress theme for new organizations. Whether you publish frequently or sparingly, with in-depth reports or new briefs, you can customize Largo to fit your publication's individual needs.
Learn MoreOur Process
We approach each new project as a partnership. Come to us with an idea or a problem to solve, and we will work with you every step of the way to develop innovative and cost-effective solutions that align with your vision.
Our team values user-centered design, open-source development, and a lean approach to product management. We typically follow the process outlined here as a general framework for collaborations.
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FROM THE TEAM
Nerd Alert: Lessons in staying warm and tracking trains
HOT LINKS What we’re reading this week Ben: People have asked me a few times in the last month, “What’s that icon for?” Sinclair Target’s article for Motherboard about the rise and fall of RSS is well-timed. Kay: Does your organization use Google Analytics to track your website’s goals and conversions? If not, now is […]