INN Labs works with media innovators to build the future of independent news.

We are a team of technologists who believe in journalism that builds communities, holds the powerful accountable, and encourages civic engagement.

We exist to elevate that work – and we contribute by developing tools and tailored news experiences that establish trust, optimize distribution, and tell stories in new and compelling ways.

If you're tackling a problem facing independent news, we want to work with you.

Here's how we can help.

Build

Largo: The News Theme

Get your publication off the ground with Largo, our WordPress theme for new organizations. Whether you publish frequently or sparingly, with in-depth reports or new briefs, you can customize Largo to fit your publication's individual needs.

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Grow

Analytics & Advertising

Need to engage your audience? Build revenue? Improve SEO? We can teach you how to understand your analytics and recommend proven solutions to connect you with your community.

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Evolve

Partner With Us

Let's make news better. With years of experience in newsroom tech, our team of technologists can help build your next news app, redesign your website, and collaborate with you to build something completely new.

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Our Process

We approach each new project as a partnership. Come to us with an idea or a problem to solve, and we will work with you every step of the way to develop innovative and cost-effective solutions that align with your vision.

Our team values user-centered design, open-source development, and a lean approach to product management. We typically follow the process outlined here as a general framework for collaborations.

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