How We Turned Nonprofit News Leaders Into Budding Product Managers at #INNProduct

Last week we hosted #INNProduct, a workshop in Chicago for about 20 newsroom leaders from INN and LION member organizations.

The goal was to help them become more effective at managing technology at their organizations while also providing an introduction to design thinking and product management.

That's a lot to cover in two days, but fortunately we had a number of great speakers and mentors to help. Here's a rundown of the sessions and some resources speakers have shared for folks who weren't able to join us.

Congratulations, you’re a product manager! 

Rebekah Monson of WhereBy.Us introduced everyone to product management, helping them think not just about telling great stories but also how to distribute those stories, who they want to reach, what impact they want to have and, above all, how to turn that into a business. Congratulations, you’re a product manager! View her presentation.

Planning and budgeting for tech projects 

Amanda Krauss, now an independent consultant but most recently of the Texas Tribune, and Adam Schweigert of INN talked about planning and budgeting for tech projects, sharing lessons we've learned over our years of managing projects and tools and techniques to eliminate the guesswork, including INN's project definition template and our process documentation.

Beyond pageviews: Getting the most out of analytics and impact tracking 

Lauren Fuhrmann of Wisconsin Watch and Ryan Sholin of Chalkbeat presented an overview of the latest best practices around measurement and impact tracking. View their presentation.

10 Ways to Recruit & Manage Talent Without An HR Department

To kick off day two, Andrew Ramsammy of UnitedPublic Strategies shared tips for recruiting and managing talent at small organizations including how to build a world-class team that is as diverse and inclusive as the audiences and communities you serve. View his presentation.

Planning and executing successful data projects

Julia Smith of INN and Fernando Diaz of Reveal/CIR talked about how to plan and budget for data and editorial projects, work effectively with news technologists and create impactful stories that drive change. View their presentation.

User-centered design on a shoestring

To close out the event, Kyle Ellis of the Society for News Design talked about how to bring design thinking into your organization without breaking the bank and then led a workshop to introduce everyone the design thinking process. View his presentation.

Thanks so much to everyone who came and a special thanks to the Ethics and Excellence in Journalism Foundation, Knight-Mozilla OpenNews, the Society for News Design, Columbia College Chicago and LION Publishers for their support of the event!

We hope to repeat this workshop next year and we'd love to have you. Sign up for our newsletter to find out about future events we put on!