This month we'll be reading Badass: Making Users Awesome by Kathy Sierra.
From the book's description:
"Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?"
Hope to see you in a few weeks. Happy reading!