May’s Book Club selection is Sierra’s Badass: Making Users Awesome

Posted on by Ryan Nagle

lrgJoin us for the May News Nerd Book Club hangout on Wednesday, May 13, 2015 at 1 p.m. ET.

This month we'll be reading Badass: Making Users Awesome by Kathy Sierra.

From the book's description:

"Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?"

The meeting this month will be held via Google Hangout and the invite and link to RSVP are right here.

Hope to see you in a few weeks. Happy reading!